This does have a strong fruity smell but it's more like bubble gum and a little synthetic - in fact it smells a lot like children's medicine! Not unpleasant but not quite the fresh strawberry fragrance I was hoping for. On the plus side it behaves very well in cold processed soap (50:50 hard/liquid oils; added tussah silk, goats milk powder and pink clay; soaped between 90-100 degrees F; no gel). I used 30 ml of fragrance to 1000 ml oils but this was probably more than necessary as it is strong - will be interesting to see how the fragrance develops over time. No acceleration and no discolouration. Carol Moyes 19/04/15
Just as described By Michelle Lennon on 06/05/2014
Behaved well in cold process soap, holds scent well and just smells divine.